CLAY MATTE FORCE
What is HAIR CLAY?
Clay hair products are a relatively new classification for men’s styling products and these products can range from very thick to very creamy consistency. The one thing in common with all clay hair products is the fact that they actually contain a clay ingredient in their formulations. The most commonly used clay is bentonite, which is completely natural and usually forms from weathering of volcanic ash. It’s incredibly fine and powdery making it almost “velvety” to the touch, and can swell as much as 6x when contacting water.
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Clay (bentonite) makes your hair feel “fatter” by adding body, thickness and structure to the individual hair strands, and ultimately gives your hair structure and stability throughout the day. Hair clays are ideal for hairstyles that require tons of volume without having to worry about the styling product weighing down your hair.
There are other benefits of using hair clay products including:
Clay has the tendency to draw dirt and impurities from the hair without drying the hair of its natural oils
Clay has properties that are naturally healing and stimulating of the hair shaft and scalp (making it good for men with sensitive skin and scalp) and promotes hair growth
It nourishes the hair and scalp because it’s rich in mineral and nutrients
It conditioner and moisturizes the hair to control and maintain frizzy hair, particularly for men with curly or longer hair
Our Sculpting Clay is has an incredibly smooth and creamy texture which allows it to be spread easily and evenly through the thickest of hair types. Its lightweight formula also absorbs quickly into the hair without leaving any unwanted residue. Applying the Sculpting Clay can be applied before (as a pre-styler) or after (as a finish product) using a blow dryer to give you extra volume and stability without weighing your hair down. Either way you choose to use it, your hair will be left with matte to semi-matte finish and give your hair medium to high hold.